Problem

Solution

A premium coffee brand will be released to the world. They use coffee beans from Brazil and Ethiopia which are known for the bright fruited and floral flavors. The first store is located in Manhattan, New York.

The name "Espuma" means "foam" in Portuguese. The logo was designed by modern san-serif typeface and was cropped a little to show the richness of foam. The package is simply using a mixture of the typefaces includes the handwriting of whom roasted the coffee beans.