Problem

Solution

Shanghai International Film Festival is one of the largest film festivals in East Asia. The first festival was held from October 7 to 14, 1993, and was held biennially until 2001. The brand identity needs to be redesigned for the 22nd festival.

A custom typeface was designed for the number "22", transformed from the elements on the movie clipboard. Simply using black, grey, and white to make look the identity slick and classic.