Forty Two and a Half, a creative footwear design community was going to post an interview blog with Robert Quach - an experienced footwear designer who has worked for many big sportswear companies. A poster will be posted on social media to announce this exited news.
The poster was inspired by 2D graphic of the shoebox. Using the color of black, grey and Forty Two and a Half's iconic blue. The animation shows the excitement and emphasis the most important information.