Problem

Solution

Forty Two and a Half is a creative footwear community. They share footwear designs as well as design tutorials. As the increasing of followers on social media accounts such as Instagram, and WeChat, they need a mascot to convey the concepts and the sprits of the brand.

The design was originally inspired by the owl and transformed by the shape of FTAAH's logo. We came up with the name "Owla". The pronunciation is close to the Spanish word "Hola" which means "Hello" in English. The four letters represent "Observer", "Wisdom". "Learn", and "Attitude". It's what FTAAH wants to deliver to their audiences.